Do You Buy Products Carrying The “Made Of The Recycled Materials” Logo?

Yet another huge marketing flop on the part of the government.

The Business Review writes that “blue boxes have become just another garbage collection program”, only because people like buying products made from… (surprise!) new materials!

People generally consider products that contain recycled materials being of inferior quality compared to similar products made of all new materials.

The paper indicates that that is a “popular misconception” and that more money (i.e. my and your tax money) should be spent on educating – me and you – on the fact that products made from recycled content are as good as those made from virgin materials.

This begs a question: If these products are as safe and as good – why not drop this logo altogether? And if they are not as good or safe, then why are we talking about spending more of our money on deceitful propaganda?

Whatever the case, there is a marketing lesson (or two) to be learned. And I will discuss them in my future posts.

And by the way, in case you weren’t sure, the answer to the question in the title of this article is yes: According to the same article, your car you are driving is 80% recycled.