Do You Make It Fun Doing Business With You?

We are so focused on the product our business provides we forget what the most important reason people do business with us is.

It is not the low prices we offer, and not the fact that our business has been around since the first French revolution.

The most important reason people do business with us is because they like their experience. Because it feels good. Because it’s fun.

Now, you don’t have to be a funny and witty person (although that certainly helps) to make it fun doing business with you. I am a rather boring guy, at least most of the time. If you are like me, then the solution is simple: delegate it, either to a person... or to a system.

The latter is certainly my choice, but it doesn’t have to be yours.

Please understand that fun doesn’t mean practical jokes (although I know of some gutsy fun-preneurs who use them very successfully). The important part is to make your clients feel good – prior to, during, and after the sale. And this will mean different things to different businesses.