Toronto Airport Hotel is blogging

Novotel Toronto Airport has a little problem: Too few people know where it's located. They have been "under construction" for a good 5 years and have just recently re-opened. A relatively small hotel and bit off of the main "strip", the mentioning of their name even to a cab driver demands of him a couple of minutes of concentrated thinking to remember how to get there.

Novotel Toronto Airport also has a huge advantage: Their marketing team who will use the marketing methods that other hotels would consider too "unorthodox" or too laborious.

Such as...
- offering a cold face cloth at the check in on a hot day;
- and putting fresh crisp apples on the counter for you;
- and placing the telephone in every room by the desk where the business traveler is more likely to need it and not by the bedside where you find it in most other hotels (yeah why is it that they always "park" your phone where you can't reach it and the cord is never long enough?)
- etc, etc, etc.

Oh and they use joint ventures to bring in seminars and conventions and to spread the word out.

And they are... blogging! Right here: Novotel Toronto Airport Blog.

Good to see someone not entrapped in the "this stuff doesn't work for my business" thinking so prevalent in the "old" industries like hospitality.