How To Drum Up More Business This Very Week By Creating A Tie-In To The ... Canadian Elections

The elections are back.

I just got off the phone with someone soliciting my support for one of the political parties (alas, not the one that will get my vote).

You turn on the TV, and it's all about political debates, non-stop.

Newspapers keep polling their readers on which way they are going to vote (or even on whether they are going to vote at all).

And as if all that wasn't enough, my son Eugene, who's 10-years old, came from the school yesterday and started telling me which parties I shouldn't vote for. NDP is this, and the Green Party is that. He really didn't leave me much room for manoeuvre, some fervent kid! Well, turns out, he had a very serious political discussion on the way home on the bus with Mathew, his buddy from Grade 8.

Crazy.

If even 10-year old kids are so enthralled by this debate, what do smart referral marketers do in this situation?

Answer: They create a campaign that has a tie-in to the current news!

A word of warning: When you work on your "tie-in", make sure to add a dose of humour, as otherwise your message may be mistaken for being a part of the event itself and dismissed as junk.

This is exactly what we are going to do: create a campaign.

"I Vote: You!"

Here's an idea for an easy-to-do inexpensive campaign (in most cases, you can set it up in just one day).

Create a card - or a postcard - showing a polling station and a person inserting their vote into the "box". As you can see on the sample card provided here, I used a heart-shaped cut-out for the picture to make it look less official: As I already suggested, you don’t want them to mistaken you for a politician trying to drum up their support.

If you’d like, you can replace the Elections Canada logo on the polling station with your company’s logo.

Add the headline that reads, "I Vote: YOU!".

And that's it! We're ready to rock'n'roll.

The successful execution of this campaign depends on answering the three questions:

- Who are we going to send this card to?
- What exactly are we going to say on this card?
- How will this card get printed and mailed?

In lieu of space in the blog, I provided the detailed answers to all these questions in this special report, The Fastest, Easiest, Most Effective Way To Drum Up More Business This Very Week By Creating A Tie-In To ... The Elections. Just click on the link to download the report (no, you don't need to register, I won't ask you for your email address.)

Happy Referrals & 'till next week.