Recycled Materials Marketing Mistake #2

Mistake #2: Using A "Vitamin", Not A "Pill" Marketing Strategy

Granted, some people will be responsive to a promise of better environment for our children and grand children. But most folks will just ignore it since there is no immediate pain relief or gratification for them.

Every single product or service in the world either addresses an immediate pain (a “pill”) or mitigates a future risk (a “vitamin”). When it comes to marketing, pills work and vitamins generally don’t.

And “better environment” is a “vitamin”.