Your BBQs Are In!

Thank you to all of you who sent me your BBQs (your Big Business Questions, that is). You got questions -- we got answers.

Most of your questions revolved around two themes:

- What is the best marketing strategy to use in business today?

- What is the number one marketing medium to use?

The first question was easy to answer. The answer is this: direct reponse. Direct reponse marketing in all of its living forms. There were no two opinions in the group. Whether you do space advertising, Yellow Pages, Internet, TV, direct mail, or any other type of advertising, you need to use direct reponse techniques – always. Image advertising is a huge waste of money (and that’s your money we’re talking about).

Now, the second question did not draw a concensus: Everybody had their preferences and would present solid arguments as to why their favourite marketing medium was the best. I figured the right answer is to use what works for your business. The one-size-fits-all answer simply does not exist. Just find what works in your business and use it. As simple as that.

And speaking of BBQs (those with a grill), I'm going to use mine tomorrow, for the first time this season.