Are You Getting Enough?

There is a classic story of a shampoo manufacturer who doubled his sales by making a little change to the usage instructions on the back of the bottle. All he did was adding one word in the end. Of course, you want to know what this magic word is, don’t you?

Well, it's a blog, not a book where you don't know who the killer is until the last chapter. So here it goes, that magic word:

“Repeat.”

Yes, all that guy did was this: Where it said “bluh, bluh, bluh…then rinse.”, he added “Repeat”. Just one word and his sales went through the roof!

Last week I was reminded of this story at the grocery store, of all places. I spotted a stack of boxes of mandarin oranges. Apparently, they came from someone who knew that old trick. The artwork on the boxes prominently displayed a fruit basket (they were smart not to put just mandarin oranges in there – you won’t want your child to eat a whole box of them), and here’s what’s written next to it:

“5 to 10 a day! Are you getting enough?”

Bravo! (I bought 3 boxes, and the mandarin oranges were outstanding, by the way.)