American Idol's Taylor Hicks comes only second...

No I am not mistaken: Taylor Hicks is only number #2. Not on the American Idol, of course. I'm talking about Google's Zeigeist, a service that shows you the most popular (searched-for) phrases over the last week.

Here're the 15 most popular phrases:

1. clay aiken
2. taylor hicks
3. danica patrick
4. famke janssen
5. indy 500
6. rebecca romijn
7. memorial day
8. juggernaut
9. ghost rider
10. dixie chicks
11. ellen page
12. kimberly dozier
13. hugh jackman
14. coco
15. katharine mcphee

While this is an interesting service that tell you what many people "out there" are instested in, I'm in for a surprise: I can only identify 8 out of the 15 most popular phrases and why they are in that list (and 3 have to do with Americal Idol). For the rest of them, I am clueless.

Hmm... Maybe I need to bone up a bit or what's going on in the world.

Or maybe not. Because "the world" is not my target. And not yours either. Figuring out what's "hot" in your niche a lot more important.

Yet, if you can hook people with something that appeals to a very large audience this can help you attract more prospect.

I, for instance, is interested to see how the traffic to this blog will increase because of this little article.