September 09, 2005

And Now At The Gas Pump? Gimme A Break!

No, this post is not about high gas prices (and I know they're high).

Last night, I was filling it up at the new Esso gas station a couple of blocks from where I live. And while I was doing that, there was an LCD TV going louder than at the movies. Yes, they installed that flat screen fancy tee-vee right on top of the pump! So while you're holding that hose and normally would be waching the numbers on the display roll up calculating the damage to your wallet, this thing now just goes off and burries you in a tidal wave of advertisement. And there's nowhere to hide.

With so much advertising hitting your prospects' eyes and ears everywhere they go, it is any wonder your message can't make even a small blip on their radar screen?

I spoke with a dentist the other day. His flyer used to bring 10 to 12 new clients every every time they'd send it. Now it only brings 3 to 5.

Hmmm. I think I know why.

1 Comments:

At 11:55 PM, Blogger Dmitri Zimin(e) said...

Public restrooms: inspite of "public" in the name, we expect some privacy there. Not any more for men's rooms, where LCD screens on top os pissoir shamelessly run adds to men with their pants down.

I can't think of how it might work in ladies' rooms, but be alert: someone smarter then me will soon figure it out.

 

Post a Comment

<< Home