June 28, 2006

Dumped by your girlfriend? Turn it into a marketing publicity stunt!

Scott Tucker, a debt management wizard from Chicago and a brilliant marketer, has a new title:

A GUY WHO'S GIRLFRIEND DUMPED HIM!

How many people would go public about that? Hardly any. But Scott is no regular guy. In every problem therein lies an opportunity.

Scott is stuck with 2 first-class round-trip tickets to Barcelona for HER birthday, with HER name on it. He decides to turn all this into a publicity stunt. Up goes a website to do a search for another girl with the same legal first and last names.

The result?

Scott Tucker is interviewed by and featured on:
- WQAD
- FOX 5
- Dallas News
- Forbes
- Quote.com
- US 99.5
- Market Watch
- The Seattle Times
- WGN9 Chicago
- WLS 890 AM
- KWQC TV
- WIBC 1070
- NBC5

and list goes on... and on... and on.

As the old adage goes, you need to make news, not the news releases.

Find out more about Scott's campaign at http://www.FreeTripToBarcelona.com

2 Comments:

At 3:34 AM, Anonymous Anonymous said...

hi,

i like this post! haha its cool

cheers,
christine
http://www.travel-asia-pacific.net

 
At 12:09 PM, Blogger Jim Kukral said...

That's great, I hadn't seen that. How did he get all that press? Did he have a pr team? Or just someone picked it up randomly?

 

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