I Always Wanted To Learn How To Spell "Kierkegaard"

Woody Allen in Small Time Crooks says, "I always wanted to learn how to spell Connecticut." Well, I personally have no touble with Connecticut, but Kierkegaard is a different matter. And since this name has a lot to do with our today’s marketing lesson, I had to figure out the spelling.

Sören Kierkegaard was a Danish philosopher who is considered the father of existentialism. This is not a lesson in philosophy; it’s a lesson in marketing. One (of many) Kierkegaard’s ideas should be of particular interest to us marketers and savvy entrepreneurs.

Kierkegaard maintained that every human beeing lives in their own universe.

Ta-da!

Every human being lives in their own universe! I live in mine. You live in yours. Your best prospect lives in hers.

When it comes to your marketing message, it has many important jobs to do, and the first one is to get your prospect to notice it (the message). And where does your prospect live? That’s right, in her own little universe! (Hey, great job! You’re catching up fast!)

So if you ever wondered why it was so difficult to get your prospects notice your marketing message, a Danish guy with a hard-to-spell name gave you an answer some 200 years ago.