A Quick Marketing Tip From A… Parking Lot, Of All Places.

Today I had a meeting downtown and parked by the Hummingbird Centre, the main Torontonian ballet and opera venue (that is, until they complete the new and smashing The Canadian Opera building) that they routinely sell out.

The multi-level parking was packed so I had to leave my car on the very top, on the “roof”, which was level 6. As I took the stairs down, I just couldn’t help noticing a little touch they added to make it easier for the patrons remember where they left their car. Each level and exit was named after a particular ballet! So on my way down, I passed Madame Butterfly, and the Magic Flute, and the Swan Lake.

Would this trick alone produce more customers? Well, possibly. If I’m a ballet buff, I’ll remember that parking the next time I go there to catch a show. Every little touch like this, combined with other little touches, can tip the decision scale in your favour.